Thursday, August 09, 2007
Example Note 2
From http://www.25hoursaday.com/weblog/2007/07/13/FacebookIsTheNextBroadcastcom.aspx
It is quite telling when you look at highest paying search terms and see that it is for terms like "mortgage refinance", "dui" and "consolidate loans". When searching for those terms I want to see ads, in fact the more ads the better. What is most interesting is that even though the majority of searches on the Web are non-commercial, this was still a goldmine which could only get more lucrative as more people got on the Web and advertisers eventually realized that their dollars needed to follow the eyeballs and search advertising was actually an easier expense to justify than all their other ad campaigns.
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