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From http://feeds.feedburner.com/~r/typepad/sethsmainblog/~3/142308246/the-801-freakon.html

Which leads to the paradox. The easiest products in the world to develop, option, license and get to market are copycat products. They are beyond reproach. They feel safe. In actuality, though, most markets aren't big enough for two blockbusters. The first one dominates the little market, which allows it to break through and capture the attention of the big market. The bestseller creates the problem (I haven't read that/tasted that/been there) and then solves that problem. The second (and third and fourth and fifth) are trying to sell a solution to people who no longer have the problem.

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