Monday, March 06, 2006
Times Select and Anti-Viral Marketing
Times Select and Anti-Viral Marketing: "How do you elminate viral marketing? Put a wall around your content. Times Select shows how its done. I get a monthly email from the New York Times with the ten most emailed articles. It's a very interesting list and is telling in many ways about what news is most important to readers. It used to be at least half columns penned by their top columnists like Maureen Dowd, Frank Rich, Thomas Friedman, etc. Well guess what? Not one of them is on the top ten list anymore. Of course. Because they are barely read online anymore because of the crazy Times Select idea. "