WebSitesOfNote

Why is the Mammalian Brain Not Good at Anticipation of Disruptive Forces?: "OK, You are looking for the new disruptive influence in your world?  Your start-up depends on it?  Let`s do a quick test. What is the next sequence of numbers in this valid sequence?  10, 20, 30? What is the next valid number in this related sequence of events?  12, 14, 16? What is the next valid number in this sequence of related events? 100, 200, 300? Did you guess...  40, 50, 60?  18, 20, 22? 400, 500, 600? Of course you did.  We all would.  We seek to establish the confirmation of an existing pattern.  Did you guess 3,2,1?  Of course not, who would?  Actually, for what it is worth, the rule is any three ascending numbers. Would you have tried for example; 300, 200, 100, as a contrafactual example?  No, neither did I when I took the same test.  In other words, for very good reasons to do with mental economy, ability to predict the important stuff, etc., Humans are very bad at naturally anticipating the disruptive influences as evolution has evolved to deal with predictable threats, social behaviours in static networks, viruses, but not viral marketing.  Oh, right, now it makes sense.  Join an emerging group, and"