WebSitesOfNote

Web 2.0 in the Enterprise - Round 2: "Stephen Bryant lists Five Reasons Web 2.0 and Enterprises Don't Mix (hat tip: Espen Antonsen).  He cites his personal experience of having worked in an innovative small software company that could not close deals with the slow enterprise behemoths. “What we needed was a shorter sales cycle, a very, very big salesforce, or some combination of the two” One of the key changes we’re experiencing today is that the traditional big salesforce becomes obsolete.  At the recent Web2.0 In the Enterprise event (references here, here, and here)  Ross Mayfield, CEO of Socialtext described his bottom-up grassroots approach: first a small team, typically a department, or an ad-hoc project team starts using the hosted wiki … then some other teams within the same organization … eventually Ross walks in to close a corporate level deal, but by the time it’s a fait accompli.  (more in the Wiki Effect).

One of Ross’s competitors, Joe Kraus of JotSpot said: “for the bottom-up effect to work, the price has to be expensable, not approvable”