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Monday, February 20, 2006

shut up and get your checkbook out 

shut up and get your checkbook out: " Congratulations to PR maven Steve Rubel on his new job. At another large New York PR agency, no less. A marketing professional just sent me the following note: Something I've noticed about the newest class of PR/marketing bloggers- most of them are in the bowels of big agencies and their writing and point of view show it. It's a lot of 'Here's how to use blogs as tools for our wonderful PR programs', and not at all about what blogging IS. Agencythink in new clothes; that's all it is. Rubel can't ever truly be Rubel until he's on his own- going from one overlord to another means more of the same commentary on business as usual. The sad thing is I don't think he realizes that.Well, I don't think Steve Rubel is a hack [No worse than me, anyway]. And not everybody suits being on their own. Some people like working for big companies. Different strokes et. Then again, my nameless friend makes a good point about some of the business blogs I've been seeing around. I suppose any hardcore professional blog evangelist will invariably end up with the same pitch, like it or not: 'Blogs will disrupt and transform everything about your business. Except for the part where you pay me lots of money'.Nice work if you can get it. "

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