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unNotified Bodies - rules for electronic product design --
excellent * * * * * *

UNNOTIFIED BODIES
AND UN-AUDITED OBSERVATIONS
* * * *
JANUARY 2006

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RULES FOR ELECTRONIC PRODUCT DESIGN -- EXCELLENT

has some rules for electronics makers who want some consumer love
this holiday season (and beyond). Worship at the altar of good design
and make customer satisfaction your religion. These should be your
commandments -- and these apply just as much to medical products as
to anything else. IF you happen to be making medical devices for home
use, THEN you must pay attention.
I. Thou shalt not entomb thy product in indestructible plastic.
II. Thou shalt hire native English speakers to translate thine
instruction manual.
III. Thou shalt not hype irrelevant specs.
IV. Thou shalt not charge tech-support fees for thine own mistakes.
V. Thou shalt not participate in rebate rip-offs.
VI. Thou shalt not hide from thy customers.
VII. Thou shalt remember the customer's phone number.
VIII. Thou shalt not prevent "zeroing out" of thy phone-mail maze.
IX. Thou shalt not hog the power strip.
X. Thou shalt not plan obsolescence.

Nov. 11th, 2005 at 10:04 am Link

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