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Wednesday, January 11, 2006

Lessons from Steve's Keynote 

Lessons from Steve's Keynote: "I attended Steve's keynote address at Macworld Expo San Francisco this morning, and I took a picture of most of the slides that he used. I couldn't capture them all because of the special effects he was using. You can read about these announcements all over the place, but here's a good summary on MacNN. Admittedly, from a photographic sense, my pictures will win no awards. However, I put them in a loop, so that people can see how one of the world's greatest speakers uses a presentation product (ie, Keynote). Click here to get the loop. As opposed to the 10/20/30 Rule of PowerPoint, Steve uses the 125 (or so) slides/90 minutes/60 point font rule. :-) But then again, the rules are different for Steve. Here are ten lessons to learn from his keynote: Minimal text. Many slides had only one or two words. Extremely large font. If you were the 3,000th person at the back of the room, you could still read the slides. A handful of bullet items, and he “built” the bullets. They weren't all on screen to start with. Many, many beautiful screen shots (it helps to have a beautiful OS to take screen shots of, but I digress). Many, many beautiful images. Demos of software by the man himself--not calling upon some dweeb because the CEO isn't capable of using his own products. Powerful use of guests: for exampl"

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