WebSitesOfNote

Radio Shack: A Not So BrightPoint For Skype: "I often tell clients that it's not about 'selling in,' it's about 'selling through' that matters in retail product marketing. Too often we hear about the 'big announcement' from a company in the technology products space that tells us all that they landed a 'retail partnership' with so and so. That's why when I spotted Phil Wolff's post about Radio Shack and Skype I had to laugh, not at the post, but in full agreement. Phil is dead on with his assessment. Here's why.With Radio Shack you have the ultimate geek product retailer with thousands of locations around the world. Radio Shack is a chain that has been better at selling batteries, voltage detectors, plugs, switches and yes, cell phones than all others on the planet and they got married up with the fastest growing online service ever. Skype.What could be better. I mean all those free users who want extra add-on accessories for early adoptive geeks. Heck, Radio Shack has been selling to that crowd for years. It's called the aftermarket and in many ways the products Radio Shack sells are either their own or name brands that people can trust to fuel that sector. Radio Shack also sells a lot of off beat, arcane items that has made them the geek and toy idiot type's favorite place to always look for what they know is out there, but was never e"