Sunday, September 07, 2008
micro payments not working
From http://www.locusmag.com/Features/2008/09/cory-doctorow-macropayments.html
Micros have not had much success in the wild. Sure, there are the tiny pay-per-click markets of Google’s AdWords program, but the real action in AdWords is in the popular terms ("asbestos," or "travel" or even "sex") where the auction market for AdWords drives the cost per click up into the macropayment realm — for example, ambulance chasers have been known to bid up the price-per-click on "asbestos" to $100.
Micros have not had much success in the wild. Sure, there are the tiny pay-per-click markets of Google’s AdWords program, but the real action in AdWords is in the popular terms ("asbestos," or "travel" or even "sex") where the auction market for AdWords drives the cost per click up into the macropayment realm — for example, ambulance chasers have been known to bid up the price-per-click on "asbestos" to $100.
